Excelerant accelerates the growth of medical products and services with healthcare corporate and enterprise accounts

POSITIONING MEDICAL PRODUCTS AND SERVICES

We deliver the strategic clarity required to set up the best opportunities for product positioning, clinically based messaging and vertically integrated sales planning to ensure they resonate with supply chain, value analysis committees and other key audiences.

We make sure you identify your unique value proposition — specifically, how your product or service will perform financially and how your product or service will improve clinical outcomes (along with evidence to validate claims) — and making sure your sales organization has the proper tools and resources to articulate that unique value proposition clearly.

We establish key messaging that connects with every key stakeholder in every phase of the often-complex purchasing process.

ACCELERATING GPO, IDN AND AGGREGATION CONTRACTING

The Excelerant Consulting team is connected and current with industry thought leaders, influencers and group purchasing organizations. We make strategic determinations and recommendations to get contract penetration for immediate success and sustainable growth.

Excelerant brings extensive experience and market savvy to improve your capability in selling to and through Group Purchasing Organizations (GPO), Integrated Delivery Networks (IDN), Regional Purchasing Coalitions (RPC), etc. And, we work with GPOs and other purchasing organizations to garner support and leverage resources effectively to promote your product or service and gain invaluable exposure to healthcare market segments. 

We understand the subtleties and nuances of every GPO and IDN and are able to identify the most strategic, efficient and expeditious route to securing a contract. This could be by participating in a scheduled Request for Information [RFI] and Request for Proposal [RFP], or a diversity route, or by focusing on your innovative technology.

IMPACTING THE MARKET

We strategically leverage field sales professionals and clinical experts to educate, eliminate market and organizational barriers, and deliver maximum financial return. With a growing network [currently 1,500+] of independent sales representatives and distributors across America, Excelerant can source your sales infrastructure from scratch or augment your existing sales team with proven professionals from multiple healthcare specialties, including clinician support. We source, train and place your carefully outsourced sales force.

Then, our experienced team can deliver a Vertically Integrated Sales Plan that aligns field-level strategy with IDN targets, all driven by the development of a comprehensive Launch Plan for each contract, supported by field sales personnel, and, as required, clinical experts to support education and execution.

When peer-to-peer interaction is needed with clinicians, we know the right people to turn to. To learn more, go to theclinx.com